Gloria Maris launches Les Éleveurs Bleus

Gloria Maris claims to have an annual production of Label Rouge Bass, gilthead Seabream and Meagre equivalent to 1,000 tons, in its two Corsican farms of Acquadea, thus accounting for 20% of the French production. Although the PGI (Protected geographical indication) application is still being finalised, last year the company signed two partnership contracts: one with Carrefour, aiming at a quality supply, the other with Ethic Ocean. In terms of marketing, the new Les éleveurs Bleus brand is being developed: four self-service shelf references of freshly packed fish (Bass and Seabream, filleted and whole, gutted and scaled). “The aim, announces Stéphane Merida, the sales manager, “ is to help consumers who do not buy whole products on the fish counter, to try out our French products “.